Trade Show Lead Generation Promotion

By Raph Jannelli, Custom Advertising Products

Have you ever done a trade show and walked away with a pile of business cards or a list of contacts from your very expensive to rent scanner? What did you do with that information? Why did you spend all that time and money to exhibit at the show?

If the reason was to secure new sales leads then you should consider a "Digital Media" card promotion. These can be loaded with music downloads, movie tickets, hotel discounts, dining, ring tones, etc. There are even sweepstakes programs where most recipients receive a small gift and several receive a larger gift and one receives the grand prize such as an iPod or other electronic devices. All this is handled for you by your promotional consultant. The beauty is you design a questionnaire or survey that goes on a landing page. The recipient goes to the web site printed on the back of the card enters their scratch off pin number on the card and are taken to your branded landing page. After filling in the required information they get their reward. All the data captured is accessible to you in electronic formant for quick and easy follow up. So save the rental fees for the scanner, and the countless hours of compiling data from business cards and connect with the attendees that are really interested in your product or service.